The Psychology of colour in times of COVID: Yellow

We have gone through unique times, passing from an hectic life to being very isolated and slow moving days. So how did all this affect our choices regarding colors? Karen Haller, a color psychologist, explained that previously, being always outside, we were constantly stimulated by thousands of inputs and when returning to our homes we… Continue reading The Psychology of colour in times of COVID: Yellow

The psychology of colour: Orange

Orange is the colour of the extrovert and of the self confident. It is more gentle than red, but it still attracts the attention. It is energising and it inspires vitality and enthusiasm. In some cultures it’s associated with entertainment and amusement. In nature the orange colour comes from carotens, photosynthetic pigments that absorb the… Continue reading The psychology of colour: Orange

The Psychology of “the queen of all colours”

This is how Pierre-Auguste Renoir expressed himself regarding black colour. (Eva Heller, Psychologie de la couleur – effets et symboliques, p. 107.) We already mentioned that technically speaking black is not truly even a colour, and yet it is so dominant and exceptionally complex that this post will be all about it. In the psychology of… Continue reading The Psychology of “the queen of all colours”

The Psychology of colour: Red or Blue?

Colours are powerful, they deeply affect us and our psyche, our emotions and behaviours.  Sometimes in a different way, because we are influenced by our culture, but often it’s an universal impact, because they affect our brain. Infact, a part of it controls how we feel and behave, and it can change also according to… Continue reading The Psychology of colour: Red or Blue?