Marketing and Social Media

Why Transactional Analysis Can Improve Your Sales

Transactional Analysis (TA) was developed back in the 1950s by Dr. Eric Berne. Berne developed this break- through approach to human psychology while working with a patient who was an attorney. The two were discussing something the attorney had done, but regretted doing. Berne asked, “Well, why did you do it?” The attorney explained that, […]

Marketing and Social Media Tutorials

5 Definite Dont’s When It Comes to Graphic Design

Not paying attention when receiving instructions Communication is always important, especially when it comes to the relation between a client and a professional ofering a service. Clear and informative instructions are a requisite from the client, but it is also the responsibility of designers to make sure that these instructions are understood even if this […]

Literature Tutorials

Writing Creative Nonfiction

INTRODUCTION: “Creative nonfiction tells a story using facts, but uses many of the techniques of fiction for its compelling qualities and emotional vibrancy,” according to Theodore A. Rees Cheney in his book “Writing Creative Nonfiction: Fiction Techniques for Crafting Great “Nonfiction (Ten Speed Press, 2001, p. 1). “Creative nonfiction doesn’t just report facts, it delivers […]

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