Mastering the Art of Selling Online: A Guide for Aspiring Artists


Selling original art online can be a rewarding venture. Here are some good ways for original artists to sell their work online safely, with some details:

  1. Create Your Own Website: Building a personal website or using platforms like WordPress or Wix allows you to showcase your art in a way that reflects your style. You can use e-commerce plugins to sell directly to customers. Make sure to secure your website with HTTPS and use a reliable hosting service.
  2. Online Marketplaces: Websites like Etsy, eBay, and Artfinder are popular platforms for artists. They provide a built-in customer base and secure payment systems. Be sure to read the terms and conditions, fees, and policies of each platform.
  3. Social Media: Utilise platforms like Instagram, Facebook, and Pinterest to share your artwork. These platforms have a vast user base, and using the right hashtags and engaging with your audience can help you reach potential buyers. Consider setting up a Facebook Shop for direct sales.
  4. Art Galleries and Communities: Join online art communities like DeviantArt, Behance, or ArtStation to showcase your work. Some galleries also have online stores, allowing you to reach a broader audience.
  5. Art Print Services: Platforms like Pixels or Printify allow you to create prints of your artwork on various products like posters, canvas prints, or merchandise. You can sell these prints on your website or through third-party marketplaces.
  6. Email Marketing: Build an email list of interested buyers and art enthusiasts. Send regular newsletters showcasing your new work, upcoming exhibitions, or special promotions.
  7. Online Auctions: Participate in art auctions like Sotheby’s or Christie’s, or use online auction platforms such as eBay auctions to sell your artwork to the highest bidder.
  8. Secure Payment Processing: Ensure that you use secure payment gateways like PayPal, Stripe, or Square to process transactions. These platforms offer encryption and fraud protection.
  9. Protect Your Art: Watermark your digital images to deter unauthorised use. Clearly outline copyright and usage terms on your website.
  10. Build Trust: Maintain a professional online presence by providing high-quality images of your art, detailed descriptions, pricing transparency, and responsive customer service. Offer a return policy and secure packaging for shipping.
  11. Legal Considerations: Familiarise yourself with tax regulations and business licenses in your area. Consider consulting a legal professional if needed.
  12. Online Marketing: Invest time in SEO (Search Engine Optimisation) to improve the visibility of your website. Use Google Analytics to track visitor data and tailor your marketing efforts accordingly.
  13. Networking: Connect with other artists and art collectors online. Building relationships can lead to collaborations, exhibitions, or referrals.

Remember, safety is paramount when selling online. Be cautious of potential scams and only share personal information with trusted buyers. Keep records of all transactions for tax purposes. Starting with a secure, user-friendly website and gradually expanding your online presence can help you sell your original art safely and effectively.

Abbie (222)

Site owner and painter of awesome oils and watercolours. Manager + on large art site

Married to Robin another artist and sculptor. We live with two Shepweiler's, two demented budgies and 3 fish

Wannabe author and hardcase treehugger. All opinions are my own.

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