Keyword Clobber: Why Using Others’ Names is a No-Go!


So, imagine you’re browsing the internet for some artwork or photos, and you type in an artist’s or photographer’s name, expecting to find their awesome stuff. But what do you get? Someone else’s work or something completely unrelated! That’s not what you signed up for, right?

Using other artists’ or photographers’ names in keywords without permission can be considered unethical and potentially harmful for several reasons:

  1. Misleading: It can mislead potential viewers or customers. When someone searches for a particular artist or photographer’s work, they expect to find content directly related to that creator. Using their name in unrelated content can lead to disappointment and confusion.  It’s a bit like ordering a pizza and getting a burger instead – not cool. Using someone else’s name in your keywords can be like a bait and switch, leaving people feeling disappointed and confused.
  2. Unfair Competition: It’s unfair to other artists and photographers who have worked hard to establish their reputation and online presence. Using their names in keywords can divert traffic and attention away from their legitimate work.  It’s like trying to steal their spotlight, and that’s just not fair. They’ve worked hard for their reputation, and it’s important to respect that.
  3. Copyright and Trademark Infringement: In many cases, using someone else’s name in keywords may infringe on their copyright or trademark rights. Artists and photographers often have legal protections for their work and brand, and using their names without permission can lead to legal consequences.  Yep,  here’s the legal angle – it could land you in some hot water. Copyright and trademark laws are serious business, and using someone else’s name without their permission can get you into legal trouble.
  4. Ethical Considerations: It goes against ethical standards in the creative community. Respecting the work and identity of fellow artists and photographers is important for fostering a positive and supportive environment.
  5. Negative Reputation: If you’re discovered using others’ names inappropriately, it can harm your reputation as an artist or photographer. People may view such practices as dishonest or unprofessional.

Instead of using other artists’ or photographers’ names in keywords, it’s better to focus on accurately describing your own work, using relevant keywords that reflect your style, subject matter, and techniques. This approach not only respects the work of others but also helps potential viewers or customers find your content based on its merits and uniqueness.

Beyond all the rules and laws, it’s about being a good part of the creative community. We’re all in this together, right? So, instead of riding on someone else’s coattails, it’s better to let your own work shine. Describe your stuff accurately, use keywords that reflect your unique style, and let people find you for who you are. That way, everyone’s happy, and you build your own name the right way.

Abbie (206)

Site owner and painter of awesome oils and watercolours. Manager + on large art site

Just married to Robin another artist and sculptor. We live with two Shepweiler's, two demented budgies and 3 fish

Wannabe author and hardcase treehugger. All opinions are my own.

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