Whether you’re an artist, writer, maker, or designer, your work deserves to be seen—and understood. Yet many creatives struggle with one important task: writing a compelling description.
A great description doesn’t just explain what the piece is. It tells your audience why it matters, what it feels like, and who it’s for.
You don’t need to be a copywriter—you just need a little structure and intention.
1. Start With the Feeling, Not the Facts
Instead of opening with “A 12×16 watercolour landscape of a hill,” try to lead with a moment of connection:
“This piece captures the quiet calm of standing at the top of a hill just after rainfall—the air still, the colours softened, the world hushed.”
This immediately puts the viewer into the artwork, the product, or the scene. Once they’re emotionally invested, they’ll read the details.
2. Answer the Question: Why This? Why Now?
Your description should help people understand the context or purpose:
- What inspired the piece?
- What makes it special or unique?
- What kind of space or person is it perfect for?
“Inspired by vintage botanical studies, this design brings a touch of old-world charm to modern spaces.”
Or for a book:
“Written during the lockdown winter of 2020, this novella explores solitude, resilience, and the unexpected joy of routine.”
3. Add Details Strategically
Now bring in the specifics—but keep them friendly and readable.
- Medium and materials
- Size or format (digital, physical, print-on-demand)
- If it’s handmade, how long it took or what care went into it
- Practical info: shipping, file format, etc. (brief and optional)
- Break up long sections into 1–2 short paragraphs or bullet points.
4. Use Your Voice, Not a Template
People aren’t just buying your work—they’re buying from you. If your brand is warm, formal, cheeky, or poetic, let your descriptions reflect that tone. Don’t suddenly turn into a catalogue listing.
Imagine you’re talking to someone at a market table. How would you describe your work to a stranger with curiosity in their eyes?
5. End With a Gentle Nudge
A soft call to action can help guide hesitant browsers. Try something inviting:
- “Perfect for nature lovers or anyone seeking a moment of peace.”
- “A lovely gift for bookworms, introverts, and moon-gazers.”
- “If you enjoy this piece, feel free to explore others in the collection.”
No pressure. Just direction.
Final Thoughts
You don’t need to oversell or promise the world. Just help people see what you see, feel what you felt, and understand why your work might belong in their world too.
If you struggle with descriptions, try this: write one as if you were telling a friend why you made it. The honesty and heart will come through.
Another great article. It gives me a lot to think about!
I just downloaded the template. Great “Check list”! I will definitely use it from now on.
Oh that is so cool. Good luck 😀