Stretching Your Reach: How to Market Smarter with Content Stacking

🎨 What is Content Stacking?

Content stacking is the practice of reusing and reshaping a single piece of original content to suit different platforms, audiences, or purposes. It transforms your effort from linear (one post, one platform, one moment) to layered (one piece, many uses, multiple outcomes).

For creatives, this might begin with something as simple as a finished artwork, an exhibition, a blog post, or a magazine feature. From there, you create a stack of supporting content tailored for different marketing channels.

🧱 The Stack in Action: A Step-by-Step Guide

Let’s say you’ve just completed a new piece of art, or your work has been featured in a publication like Our Arts Magazine. Here’s how you could build your content stack:

1. Start with the Core

This is your anchor content—your painting, photo series, sculpture, or published article.

2. Write a Blog Post

Create a longer-form narrative: what inspired this work? What techniques did you use? Why is it important to you? This helps SEO and gives interested buyers or fans a place to connect more deeply.

3. Create Social Media Posts (Multiple)

• A quote or emotional insight (great for Instagram captions)
• A close-up detail with a caption like “Zoom in—this texture tells a whole story…”
• A quick story about the moment you finished the piece
• A post celebrating the feature itself if it’s part of a magazine or exhibition

4. Short Video or Reel

Use simple phone footage—either of your process, you speaking directly to camera, or even a slow pan across your artwork. Pair it with music or a voice-over explaining what it means to you.

5. Email Newsletter

If you have a mailing list, this is gold. Your newsletter audience is already warm and engaged. Offer them something personal: a sneak peek, a limited print run, or simply a heartfelt update with links to your blog or shop.

6. Pinterest and Visual Platforms

Design a tall, vertical graphic with your artwork and a quote from your blog. Link it back to your blog, shop, or portfolio.

7. Cross-Promotion

Tag anyone involved in your project—collaborators, models, the venue, or the magazine—across all platforms. Not only does this widen your reach, but it builds relationships and invites mutual support.

🔄 Why Does It Work?

Because most audiences don’t see everything you post. Repurposing content increases your chances of catching their attention. It also saves you from content fatigue—that feeling that you always need something new to stay visible.

Plus, each platform thrives on slightly different formats. Instagram loves strong visuals and personal captions. TikTok likes energy and quick storytelling. Blogs reward depth. Pinterest thrives on visuals with keywords. Email thrives on honesty and community.

With content stacking, you’re speaking natively to each platform, without scrambling to invent something from scratch.

✍️ For Magazine Contributors

If you’ve been featured in Our Arts Magazine, this strategy works beautifully:

• Share a quote from your interview on Instagram.
• Write a reflective blog post about what the interview meant to you.
• Film a short “thank you” video or behind-the-scenes update.
• Pin your feature with a lovely pull-quote to Pinterest.
• Tag Our Arts Magazine across platforms—we’ll happily reshare!

🧠 A Few Bonus Tips

• Use scheduling tools like Buffer, Later, or Meta’s Business Suite to plan your stacked content ahead of time.
• Vary the wording slightly between platforms to avoid feeling spammy or robotic.
• Batch your content: Set aside one day per week to stack and schedule.

🎯 Final Thoughts

As a creative, your time is best spent creating. Content stacking allows you to maximise your exposure without minimising your energy. It’s smart, sustainable, and tailored to our modern digital landscape.
Remember: You don’t need more content. You need better use of the content you already have.

More marketing tips here