For many artists, the technical side of online promotion can feel overwhelming. But with just a little understanding, you can make your work more visible and professional — without needing to be a web developer. One easy win? Creating a subdomain (like prints.yourname.com) that links directly to your Fine Art America (FAA) artist page.
This guide walks you through what a subdomain is, why it helps, and how to set it up — plus email templates you can copy/paste when talking to your domain registrar.
💡 What’s a Subdomain?
A subdomain is a prefix added to your main domain, like:
www.yourname.com (your main website)
prints.yourname.com (a subdomain pointing to your FAA shop)
You’re not creating a second website — you’re just giving your FAA shop a cleaner, more branded link.
✅ Why Use a Subdomain for Your FAA Shop?
Professional appearance prints.yourname.com looks far more polished than the default FAA link.
SEO benefits If you’ve got a blog or full site, linking your shop under the same domain can help Google connect the dots.
Easy for marketing It’s cleaner on business cards, social posts, and newsletters.
🔧 What You’ll Need:
A domain name (e.g., from Namecheap, GoDaddy, Hover, etc.)
Access to DNS settings or a helpful support team
Your FAA custom domain setting
You do not need to purchase hosting if you’re only pointing your subdomain to FAA.
📩 Template Email to Send to Your Domain Registrar
If you’re unsure whether your domain provider supports subdomain editing, copy and paste this message:
Subject: Question About Subdomain and DNS Settings
Hello,
I currently have a domain registered with you (yourname.com), and I’d like to create a subdomain — for example, prints.yourname.com — that points to my artist page on Fine Art America.
Can you confirm the following:
Am I able to create and edit subdomains?
Can I add a CNAME ad A record to my DNS settings?
If yes, could you point me to a tutorial or guide for how to do that within your dashboard?
Many thanks,
[your name]
🔧 Once You Have Access:
Go into your CUSTOM URL settings on your Fine Art America site and see Custom URL. Just follow the instructions there.
Give it 24 hours, and you should be good to go!
