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‘Tis the Season… Already?
It’s barely October. The pumpkins haven’t even been carved, the autumn leaves are still doing their twirly dance, and yet… somewhere in the distance, faint jingle bells can be heard. For many creatives and small businesses, that sound means one thing—it’s time to start thinking about Christmas advertising.
Cue the collective groan.
But hold on! Before you start muttering about tinsel tyranny and bauble burnout, there’s actually method behind the madness of early festive marketing. Let’s unwrap the reasons why sooner might just be smarter—without losing our sense of humour (or our sanity).
1. The Early Bird Gets the Bauble
It’s true: people start shopping earlier than we think. According to retail studies, a surprising number of buyers begin browsing for gifts as soon as September. Some are organised, some are just excited, and some simply like spreading the cost over a few pay packets.
For artists, photographers, and small creative businesses, this is gold (frankincense, and myrrh). Starting early means you can capture the planners, the people who like to buy before the crowds descend. It’s not about bombarding everyone with flashing Santas in August; it’s about planting seeds.
A social post here. A festive teaser there. A gentle “holiday gift ideas” email. When December rolls around, those early browsers will remember you, the artist who got them thinking about that perfect print for Auntie Mabel weeks ago.
Think of it as hanging your stockings early, not putting up the whole tree.
2. Festive Fatigue Is Real (But Manageable)
Yes, it’s possible to overdo it. Nobody wants to see dancing elves in September unless they’re in a pantomime. The trick is to build momentum rather than blast people with sleigh bells before Halloween.
Here’s a clever approach:
October: Start warming up your audience. Share behind-the-scenes stories, previews of winter artwork, or tips for decorating with art.
November: Step up the sparkle. Announce limited editions, seasonal bundles, or special offers.
December: Go full festive! Showcase final posting dates, last-minute gift ideas, and a hearty “thank you” to your supporters.
Spacing it out means you won’t tire yourself, or your followers, before the big day. Remember, Christmas marketing isn’t a sprint through the snow; it’s more of a gentle sleigh ride with a few jingles along the way.
And please, for everyone’s sake, resist the urge to post “Only 97 days until Christmas!” in September. That’s just cruel.
3. Your Future Self Will Thank You
Here’s the unglamorous truth: festive marketing takes time. There are banners to design, listings to tweak, emails to write, and possibly a small panic when the postal strikes begin. Starting early means less chaos later, and a chance to actually enjoy a mince pie without checking your phone for shipping updates.
It also allows for testing. If you run an ad in October and it falls flat, there’s still time to adjust before December. Leave it too late, and you’ll be competing with every brand, business, and influencer armed with snowflakes and sentimentality.
Besides, early prep doesn’t mean you have to launch early. It simply means you’ll be ready when the time is right, like a well-wrapped gift waiting under the tree.
And that time? For most small businesses, the sweet spot is mid-October to early November. That’s when customers are feeling the first flutter of festive excitement but haven’t yet reached the “panic-buying-a-toaster-for-Gran” stage.
Unwrap Your Timing with Confidence
So when should you start advertising for Christmas? The answer is: when you can do it with joy, not stress. If you’re organised, go early and catch the planners. If you’re spontaneous, go mid-season and ride the wave. Just don’t wait until the turkey’s defrosting.
The goal isn’t to be first; it’s to be ready. To have your shop shining, your images tagged, your posts cheerful, and your audience excited. Whether your art celebrates snowflakes or sunsets, Christmas marketing is your chance to spread a little magic….on your terms.
Now, pour yourself a hot chocolate, turn on the fairy lights (just for ambience), and whisper those four fateful words to yourself:
“It’s beginning to sell…”Read the full article: https://ourartsmagazine.com/blog/when-should-we-start-advertising-for-christmas-yes-already/
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Source: Our Arts Magazine⋱⋰⋱⋰⋱⋰⋱⋰⋱⋰⋱⋰⋱⋰⋱⋰
Site Owner • Community Manager
Artist • Authoress • Big Beautiful Woman
Lover of Wolves, Woods, and Wild Places
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