You don’t. Sorry, but that’s the answer…
Using trademarked names in keywords is a big no-no in the world of digital marketing. It may seem like a harmless tactic to attract more traffic to your website, but the consequences can be serious.
First and foremost, using trademarked names in keywords can lead to legal trouble. Trademark owners have the right to protect their brand and prevent others from using their name without permission. If you are caught using a trademarked name in your keywords, you could face legal action and hefty fines.
Secondly, using trademarked names in keywords can damage your reputation and credibility. It can make you appear untrustworthy and unethical in the eyes of consumers. Customers may see your actions as deceptive and dishonest, which can harm your brand’s image in the long run.
Additionally, using trademarked names in keywords can negatively impact your search engine rankings. Search engines like Google have strict policies against using trademarked terms in advertising, and they can penalise websites that engage in this practice by lowering their ranking or banning them altogether.
In conclusion, it is crucial to always respect the intellectual property rights of others and refrain from using trademarked names in keywords. It is not worth the risk of legal consequences, damage to your reputation, and negative impact on your search engine rankings. Instead, focus on creating original and relevant content that will attract customers in a legitimate and ethical manner.
