Over 90% of consumers now search online before buying something. Approximately 40% of searches result in offline purchases locally. These are important facts to realize if you’re a business owner. It doesn’t matter what kind of business you have – you can benefit from online marketing. With online marketing you can: Control the Buzz Whether you like it or not, people are talking about you. If you’re not online monitoring the buzz about your business, you won’t be able to know how to control it. You can control the buzz by providing a continuous stream of positive information about your business via your website, blog, social media and other methods.…