The Scarlet Letter | Author Biography | Nathaniel Hawthorne

Download the free study guide and infographic for Nathaniel Hawthorne’s novel The Scarlet Letter here: https://www.coursehero.com/lit/The-Scarlet-Letter/

Learn more about Nathaniel Hawthorne’s life and the personal experiences that inspired his novel The Scarlet Letter in Course Hero’s video study guide.

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What Are the Benefits of Online Marketing?

Over 90% of consumers now search online before buying something. Approximately 40% of searches result in offline purchases locally.

These are important facts to realize if you’re a business owner. It doesn’t matter what kind of business you have – you can benefit from online marketing. With online marketing you can:

Control the Buzz

Whether you like it or not, people are talking about you. If you’re not online monitoring the buzz about your business, you won’t be able to know how to control it. You can control the buzz by providing a continuous stream of positive information about your business via your website, blog, social media and other methods.

Expand Your Market

When you engage in online marketing, as long as you can ship it or deliver your product digitally, you can expand your market across the country and even across borders. Your market is now international.

Get the Word Out about Your Business

No one will know about your business if you don’t tell them about it. Since so many people first search online rather than look in the phone book for a business, you can get the word out about your business easier with an online presence.

Market Inexpensively

Once you have a good online infrastructure, you can start marketing your business. All you need to get started is a Facebook page for your business and you can now market at least to people who are on Facebook. If you want to go further, just create an easy website with a blog and you’ll soon be known near and far.

Do Business 24/7 Online

Unlike a bricks and mortar store, your online location is open 24/7. You can collect orders and make money while you’re sleeping, at your child’s soccer game, or while you’re on vacation. Being online is suddenly like having a 24-hour store open and ready for business.

Get Started Fast

It’s not hard to get started. You simply need to make a presence on social media, create a website with a blog, and start promoting your online presence.

Target Locally

By using the right geographical keywords and tools, you can target your local area. Sign up on local review sites. Ensure that your location is mentioned on social media and on websites so that when someone searches for your business on their smartphone they will find it.

Stop Your Competitors from Winning

If you’re not marketing online, you can be sure that your competitors are doing it. If they are and you’re not, it won’t be long before you notice a huge difference in your own traffic and sales. Start marketing online to stop your competitors from beating you with innovative marketing techniques.

Source by Jon Allo

Top 10 Myths About Weight Loss

MYTH 1: SPOT REDUCTION WORKS

It is widely believed that if you focus your exercise and weight training on specific areas of your body that you will be able to reduce the amount of fat in that specific area or region. In reality, there is no such thing as spot reduction, and instead, as you begin to work out and exercise you will start to lose weight evenly throughout your entire body. Just the same, another common myth is that a high number of repetitions will burn more fat when in truth, fewer repetitions with heavier weight will actually cause you to burn more fat in a shorter amount of time than a higher number of reps with a lighter weight.

MYTH 2: DRINKING COLD BEVERAGES REDUCES FAT

This is a very common myth that actually is believable if you consider the reasoning behind it. The myth goes on to indicate that because your body needs to heat up the water, it automatically begins to burn calories whenever you drink cold water. This calorie-burning frenzy continues until your body has adjusted the water temperature to be that of your regular body’s warmth. While drinking water (at any temperature) is an important part of any weight loss system, don’t count on losing weight just from drinking alone. Water helps flush out your system keeping you healthy and free of toxins, but you cannot burn calories just by drinking it without a healthy diet.

MYTH 3: ELIMINATING FOOD GROUPS WILL CAUSE FAT LOSS

This myth is a bit confusing, so let’s set the record straight. Eliminating (or at least minimizing) certain foods such as foods that are high in sugars) should be part of your transition into healthy eating. You always want to minimize the number of high fat (low energy) foods whenever possible. However, eliminating complete food groups from your diet and focusing on eating only one kind of food is not only very difficult to stick with, but in order to maintain a healthy diet, you need a well-rounded selection of wholesome foods from all of the food groups.

MYTH 4: LOW-CALORIE DIETS ARE THE ONLY WAY TO LOSE WEIGHT

Nearly every diet out there focuses on lowering your calorie intake and increasing your overall level of activity, and rightly so. The problem comes when dieters believe that by dramatically reducing their calorie intake they will shed the weight and keep it off. It’s important to gradually reduce your calorie intake so that your body’s natural system doesn’t shift into ‘starvation’ mode, which triggers your system into believing that you need to store food for a possible period of famine (this has been part of our system since the beginning of man). You also need to watch out for a disruption in your body’s natural metabolic pace, as dramatic reductions in calories can slow it down making it harder to shed those pounds.

MYTH 5: YOU MUST WORK OUT AT SPECIFIC TIMES

I’ve seen this myth circulate the weight loss communities many times over the years and while the “best time of day” always seems to change, the basic idea remains the same: You need to work out at specific times for maximum results. In reality, you really don’t have to work out early in the morning, late at night, or anything in between as long as you are actually exercising. Focus more on maintaining a consistent schedule of activity and less on when you actually get it done. For busy moms to business owners, being able to set a specific schedule isn’t always the easiest thing to achieve, so it’s great news that the real facts are that regardless of when you actually exercise, your body will burn the same amount of calories for the same workout regardless of the time of day.

MYTH 6: YOU MUST WORK OUT FOR XX MINUTES BEFORE IT BEGINS TO WORK

I used to believe this myth myself. The idea behind it is that your body must “warm-up” for a period of time before it shifts into “fat-burning mode”, and so anything before xx minutes simply doesn’t count. This is complete nonsense! While you should always work towards incorporating a warm-up period (as well as a slow down process) during your workouts, you actually start burning fat from the moment you begin!

MYTH 7: EAT FAT BURNING FOODS TO LOSE WEIGHT

If you ever truly find a food group or item that will cause instant weight loss, please, let me know! Realistically, there are no foods that instantly burn fat, however, there are food types that can increase your metabolism (which will subsequently, help you lose weight).

MYTH 8: HIGH PROTEIN/LOW CARB DIETS ARE BEST

These diets are typically difficult to stick with because they are very limiting in what you are allowed to eat. Furthermore, the reality of the matter is that while you may lose weight quickly at first, your body will plateau and you will find it difficult to get past the “hump”. Instead, focus on following a healthy eating plan that encompasses foods from the four food groups, ensuring that you not only are given added flexibility in your meal options but that you are receiving the minerals and vitamins that your body requires.

MYTH 9: EAT LESS AND BURN MORE

Did you know that there is such a thing as a “Sumo Diet”? It’s thought that Sumo wrestlers eat just before retiring for the day, and rarely eat throughout the day itself as a way of packing on pounds. The reason for this isn’t because eating after 7 pm actually causes major weight gain (the number of calories you have stored at the end of the day will still be transformed into fat regardless of when you ate), but instead, they do this because when you eat less your body ends up storing more fat, while decreasing your metabolism rate. It’s important to eat regularly throughout the day, preferably 6-8 times (three meals and healthy snacks every two hours will keep you satisfied and trigger your body to stay in constant fat-burning mode).

MYTH 10: ELIMINATE ALL FAT FROM YOUR DIET

This myth is not only extremely difficult to do, but it actually can harm your system. We all need fat in our diets to survive and to feed our muscles and encourage growth.

While reducing your fat intake will help you lose weight, it would be very difficult, if not impossible, to reduce it altogether.

Source by Andrew Eli

Keywords And Content, Best Strategies For SEO

The Importance Of Keywords In Your Online Business

There is no denying the importance of keywords used in any content that is placed on the Web. Keywords allow you and everyone else who uses the Web the ability to find what you are looking for. If you need just one bit of information, you likely would spend countless hours in research trying to find it if it was not for keywords.

As an Internet marketing professional, how do keywords relate to your own business? Usually, if you are using the Web as a marketing tool in any way, keywords are an important component.

We also compare it to the importance of quality content. Is it possible to have great content and still have great keywords in your final copy? It is possible, and in fact, it is necessary to do this if you wish to have a successful website or blog. Before getting into these details, let’s start at the beginning.

WHAT ARE KEYWORDS AND WHERE TO USE THEM-

What are keywords? These are words individuals will type into a search box when they are looking for something online. For example, let us say you are looking to purchase a table. You get online, go to the search box, and type in the word “table” into the search box. The search engines start looking for websites that relate to your search. Within seconds, there is a long list or results in front of you (called the search engine results page) that you can choose from.

Now, on the flip side of the coin, if you owned a website selling tables, you would want to attract this person to your website. To do so, you need to have your website displayed on the search engine results page. To do this, you need to have the most appropriate keywords on your website. So, for example, you need to have the world “table” used properly on your website for the search engine results to actually see your website as valuable to this search.

SEO-

Using keywords will help you prove your value to the search engines. The key is to know what helps you to rank well and what may not help you. Less than a decade ago, people took advantage of the keywords. Pages and pages of websites had virtually nothing but keywords on them. The problem is, when a website is packed with just keywords, it is likely not to be packed with information.

Here is an example to consider: John designs a website to attract visitors who he hopes will visit the affiliate pages he is linking to. So, he plans to put lots of keywords on his page. That way, his website will rank well, right?

There are two problems with this process. First, there is little chance that anyone who comes to such a page will feel it valuable enough to stick around and click onto affiliate links.

Second, Google and other search engines have made significant changes to their complex algorithms. Websites that have too many keywords on them will be ranked lower in the search engine results pages.

The key is to know what the actual best percentages are. Of course, Google is not going to tell you just how many keywords to use. They do offer a lot of in-depth information that you can use, though. It is this information that you want to rely on to get the results you are looking for. Google is not the bad guy: They want to provide individuals who use their search engines with the best websites online to solve their inquiries.

WHERE TO USE KEYWORDS –

Where should you use keywords? Keywords should be found in virtually anything you place online. Here are some places to use them.

ï‚· Place them into each article on your website. ï‚· Place them on your home page and sales pages. ï‚· Place keywords in your blog posts. ï‚· Use keywords in your product descriptions. ï‚· Use keywords on your website and in your blog tags and headings. ï‚· Use them on contact pages, FAQ pages, and just about any page on your website.

Doing this is essential to getting a high page ranking in the search engine result pages. Yet, you do not have to make this a complex process. In fact, it is often best to put keywords in the back of your mind while writing content for your website. Write what really matters and then come back to keywords later.

CONTENT IS KING –

One of the earliest phrases used still stands true. “Content is king” when it comes to Internet marketing. If you are putting up a page on your website, you want the person who visits your website to say, “Wow, this is great. I’m bookmarking this page to come back here often.”

The best way to do this is to include quality information on each of the pages of content you provide to your readers. In a few minutes, we will go through the process of providing quality content. Before doing so, consider what would happen if you did not have good information on your website.

1. You use keywords on your pages, but fill them with fluff content. Your reader gets to your page and thinks, “this does not help me,” and moves on.

2. The reader gets to your website and finds errors. You can no longer be trusted and they leave your site.

3. The affiliate programs you are working to earn money from visit your website. They find it poorly designed with little information. They decide that you are not a good fit for their company. They no longer offer you membership in the affiliate program.

4. You get no inbound links to your website. Inbound links are those which are pointing to your website. Google finds these to be valuable when ranking websites. If another website (or several of them) find your website to be a good resource, they definitely will rank your website higher. But, other websites will not do this if your content is poor in quality.

5. You make little to no money at your website since it is poorly ranked and is not attracting any repeat visitors.

Content for your website needs to be well-written and organized. It needs to be informative and useful to anyone who will visit and read it.

BEST STRATEGIES KEYWORDS AND CONTENT

Now that you have the basics about keyword usage and the importance of content, how do you bring the two things together so that your website will prosper?

There is no direct formula for doing so, but you can find some real results if you implement a number of known methods to help you. Google itself often provides a great deal of suggestions in terms of keyword usage. In your balancing act for quality content and keyword ranking, keep the following strategies in mind.

GO WITH QUALITY CONTENT FIRST

First things first, write quality content for your website. Nothing else will be as important to the success of your business has having quality content on it. There are several ways you can do this successfully.

1. Use factual information You want individuals to come to your website knowing that what you have to say is real and valuable to them. Therefore, each page should contain factual information. Before you post a blog post or an article, verify the information you are going to present. For example, going back to the example about the table search, be sure that you are providing factual information on the wood type, size, history or other topic.

2. Make it interesting Coming to a website filled with lines and lines of information that is boring is going to be so dull people will leave. Without spending too much time in the process, add some statistics. Use descriptive language that paints the picture for the reader, “these mahogany tables are designed in the style used by Ancient Romans… ”

3. Become a resource One of the best ways to ensure you have quality information on your website is to make your website the one-stop shop for all information on that niche. For the reader, a website that contains all of the information they need is going to be highly valuable. You may provide information about the history of tables, how to use tables… tips for staining them… and so on, for example. These items help you to become the resource these individuals need to have.

4. Be the expert For those who play a role in your website (and this is a very good thing) be sure that people who visit your website know that you are the expert in the field. You should stand out as being the authority. You do this when you provide valuable content to them. Do the hard research and find those interesting subjects to talk about. Answer questions. Relate to your customer base.

When you put these items together, the end result is very simple. You have a website that is packed with great content that people can naturally benefit from reading.

Chances are also good that you also have a website that is filled with quality keywords. After all, if you are writing about your topic and exploring all areas of it, you likely are using the most important words related to it. Still, you should still do some research and get better quality keywords into your work.

USING KEYWORDS PROPERLY –

There is no better way to rank your quality content in the search engines than to use keywords properly. It is often the case that website owners see this as a step they can skip. Instead of doing the research to find the right keywords for their websites, they think they already know what they are. This is often not the case.

FINDING THE RIGHT KEYWORDS –

Finding the right keywords is a process that often involves researching using any of the free keyword search tools available. You can also use Google’s service to help you to do this.

Once you use these services, you are likely to get a list of keywords associated with your primarily keyword. In our case, the keyword we plugged in is the word “tables.” As you are creating your table website, you have likely used a number of words that describe this product. But, did you include all of the most important words?

—–>”Jaaxy is the industry’s only keyword and research platform that was developed by affiliate marketers FOR affiliate marketers” Check Out Jaaxy Here <——

The top keywords, those used most often by users who are searching for the topic you have, should be included on your website. They do not have to be the only words that you use, though. These first words are heavily used and should be used at least somewhat in your website’s content where it is appropriate to do so.

For example, with the word “table,” the top five keywords used included:

ï‚· Tables ï‚· Pub Table ï‚· Pedestal Table ï‚· Dining Table ï‚· Glass Table

These words are going to be mentioned on your website because they are commonly used words for your niche. What about those other keywords in the list?

If you look down the list, you will see other words that could relate to your website. They look good, but fewer people are using them to find information online. Often, it is best to include some of these too. The reason for doing so is very simple. Most other website owners who are targeting keywords for their websites are using those top-tier words as well. There is a lot of competition out there for those words. Therefore, even with a great website, there are likely others fighting right along with you. Since the other words have less competition, you are more likely to rank well in the search page results for those keywords.

In the table example, the words “pedestal dining table,” “modern dining table,” Glass coffee table,” and “square tables” got far fewer hits than those top-tier keywords. The lower competition still makes them valuable.

Use a combination of those top-tier words and those that are far more specific if they relate to your website. This unique combination will ultimately give you better results in the long term.

WHERE TO USE KEYWORDS –

Now that you know which keywords you should have on your website, the next step is to consider the placement of keywords on your website. As mentioned earlier, there are various locations on your website that you can use keywords. Use all of these locations for keywords.

Within each of those documents, you need to place keywords in the right locations. There are several things to keep in mind in the case of blogs and articles/web content. The following guidelines can help you to place keywords into these mediums appropriately.

1. Place keywords in the title of each page or article The best way to place keywords in the title is in the following format. “KEYWORD GOES HERE: Interesting Content Goes Here.” An example for the table website might be, “Pedestal Dining Table: 3 Tips for Buying the Right Dining Table.” This shows the search engines the importance of this word.

2. Within the first 90 characters of the first paragraph, be sure your keyword appears again Also, it is important to note that you can use a mixture of keywords, but do consider having one or two primary keywords per article. Primary keywords should be located in these locations. Again, this early positioning helps to show the importance of the keyword to that page.

3. Use keywords in each of the paragraphs that you write on each page Do not overdo it, though. For example, you do not want your primary keyword to show up more than one or two times in each paragraph, depending on their length.

4. Break up text using subheadings Use secondary keywords in your subheadings. These will be positioned between paragraphs. Not every paragraph needs them, but sections of the article can be divided this way for easy reading benefits and keyword boosts.

5. Use keywords in the HTML for your website too This includes using them in each individual blog post/article that you post. This also helps with page ranking.

Use a combination of keywords in each of your articles, but do not put too many into them. If that sounds confusing, it is because there is no hard and fast rule. What you want to do is to divide up the pages on your website or in your blog posts so that over the course of all of the pages, you use all the keywords you would like to use.

Do not try to put all of your keywords for your website into every article you write. It won’t work and will deflate the quality of each page considerably. For example, one blog post may include the keyword “dining table”; in that article, words like “dining room table” and “square table” may be included, but not many more than that.

KEYWORD DENSITY –

Keyword density is the amount of keywords on any one page in comparison to the number of words on this page. A few years back, it was common for the “less than expert” Internet marketers to try and work in high keyword density numbers. More keywords sounded horrible, but many thought that this would boost their search engine results pages significantly.

The problem is that this does not work. It hurts your page ranking and causes you to have awkward sounding content on your website. Content is king, though, remember, and therefore, you need to make changes to this significantly.

The question is, then, how much density should you go for? This is really up to you to decide since each page will be different, but most experts agree that you want a density that is under 5 percent. In most cases, only 2 to 3 percent keyword density is best.

To compute keyword density, you simply need to take the number of times that the keyword appears in the page’s text and divide that by the number of words on the page.

For example, if the word “dining table” appears 8 times in our 400-word blog post, you would divide 8 by 400 words and get 0.02 or 2 percent. Do take the time to do this for your articles. You do want to ensure that there are plenty of keywords but not too many.

If you would rather not waste your time on calculating density, there are free and paid software programs available online that will calculate the density for you. These are helpful when they are accurate. You do not have to be 100 percent accurate here.

KEEP IN MIND –

ï‚· Quality content is vitally important to the success of your website. Write your content to be quality content first.

ï‚· Go back and insert keywords as they fit into the content you have written.

ï‚· Do base topics and blog posts around keywords that are important. For example, choose a top ten list of tips for repairing dining room tables… this makes keyword usage easier and more effective. Plus, the reader gets it.

ï‚· Do no obsess about keywords. You do not have to have a lot of them on the website to see results. Choose a good mix and include them in each article, but only as they fit with your topic appropriately.

Finally, take the time to stay up-to-date on the changes that search engine companies make to their methods. This will ultimately enable your website to grow and stretch as the times change. It is very rare that you have to redo the entire site. Plus, if you do not want to do the work of all this “fixing,” you can hire someone to do it for you.

The bottom line is that content is still king, but keywords are sitting right next to content as an equal heir to the throne. If you would like to get full access to some high quality, DONE FOR YOU, content, I will drop a link below.

Done For You Content

I hope this helps you get a better understanding on how to use keywords in your content and to greatly improve your chances of getting your business seen online.

To your great success on your online business journey,Bob@Lurnprofit

Source by Bob Edwards

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4 Tips to Help You Buy the Right Picture Frames

Taking pictures is an ideal way of preserving great memories of your life. Some people want to frame their favorite pictures and put them somewhere in the house where they can take a look at it on a daily basis. If you want to hang your favorite pictures on a wall, we suggest that you go for the right frame. Making the right choice is important to improve the appearance of the photo. So, in this article, we are going to give you a few tips that will help you choose the best frame.

1. Consider Your Style

Based on your style preferences, you may want to go for a product keeping the design of your house in mind. If you have tons of bookshelves in your room, you can go for a tabletop style. If your side table does not have enough space on it, it is better that you choose a wall hanging unit.

In other words, you may want to analyze your house and the interior before making your ultimate choice.

2. Go for the Right Size

After you have decided on the right style based on your house interior, your next move is to get the right size. Failing to go for the right size will make it impossible for you to fit the picture in the frame. It is better that you go to reputable suppliers when making a choice. Based on your personal preferences, you can go for a rectangular or square shape. This choice will also depend on the size of the picture you want to fit in.

3. Match Your Interior

If you want to go for a traditional, contemporary, or sleek design, make sure that you consider the interior of your house. For instance, you can go for a contemporary design if the interior design of your house is contemporary. In this case, you can go for a black frame. As an alternative, you can also choose a neutral color, such as white for a classic look.

For a sleek look, it is better to do something that has some extra glass. For a traditional interior design, on the other hand, it is better that you go for a wooden frame.

4. Choose one that Complements the Photo

It is important that the frame compliments the photographs. For example, if you want to have some vacation pictures that you took with your friends and family, you may want to go for funky frames as these frames can be a good choice to show off tons of creativity.

On the other hand, if you want to display a career-related professional photo, such as your graduation photos, it is better to stick to a sleek black frame. It is a good choice for a classy and sophisticated look.

Long story short, we suggest that you follow the tips given in this article before choosing frames for your photos. By keeping these tips in mind, it will be a lot easier for you to choose the right product.

Source by Dong Wong

UK Rapper D-BO UK AKA Mark Andrew Dowling Launches New Book

A talented song writer, rapper and author Mark Andrew Dowling never forgot about his Stockport roots. He has had so many things happen to him over the past few years, but the determination to never give up is what makes Mark a rapper that you must follow and support.

Mark had a child that was taken away into the UKs care system, something that he covers in his rap songs on his You Tube channel. In-fact, Mark aka D-BO UK has been in and out of prison and has not been shy to rap about the experiences that he has been through. Once being arrested for a crime he didn’t commit! and many, unjust things happening to him makes this Stockport born artist someone to be reckoned with. He is all about reforming, coming off the streets and getting out of the life of crime that many ex inmates find themselves forced to be in.

He has mental health issues that many are shy to discuss with others. Mark is not! PTSD as a result of a stabbing, adult autism and many other issues have been thrown at Mark. Many men that find themselves in the UKs prison system have found themselves there as a result of system failures, men with mental health issues simply do not get the help they need.

He hasn’t taken out his violin this time. In-fact, currently based in a hostel, Mark is working from there selling his book! He is determined not to give up on life and to make the best out of a bad situation. He is also looking for charities to give back to the local community and has been doing a lot of outreach work to try to get help for men that he lives with in the hostel. It would be appreciated if anyone reading this would be able to get in touch with Marks Manager Clare, whom can be followed on Instagram @queenfreelance, if they would be willing to donate items of use to the men staying at his hostel, or any other hostel for that matter.

Many inmates that have been released to hostels have not had contact with their families for months, having been banged up in covid19 without prison visits. Many inmates lose their families due to poor life decisions and hope to reform slowly slips away into a vicious circle. D-BO UK wants to stop this from happening. With a bag of items allowed from jail release men released from jail end up in hostels in areas far away from their friends and families with restrictions and curfews. A new life as a reformed member of UK society, is much more difficult to reach in times like this. A small act of kindness can make a huge impact. A simple water bottle, or bag of crisps for these men is a kind gesture that gives hope in bleak times. Curfews in the hostels don’t give access to the kitchen after 9pm. Toilets and showers are shared, and many men don’t feel like shopping for toiletries in areas they barely know.

If you would like to show a sign of support and help Mark and men like D-BO UK gain back faith in society, then please direct message his manager to arrange to purchase a copy of the book which retails for just 12,99 GBP, inclusive of UK post and packaging. Payments are fully secured with PayPal. There is also a giveaway featured on his Instagram feed for the chance to win a copy of the book. He also has given back to the people that support his work and anyone that purchases a book from him, can picture themselves with it as they receive it- and be featured on his Instagram feed- with a tag linking back to their profile!

Source by Clare Louise Al-Aufi